Google AdSense is a revenue sharing program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. Google shows relevant and engaging ads to your site visitors as text or text/image ads and you make money from ad clicks and from ad impressions.
Its a free and easy way to make money online on your website. Google AdSense is being managed through a program they call AdWords (Pay Per Click or CPC).
Advertisers pay for each click through an auction based kind of system and Google gives publishers 68% of the ad cost for content and they retain the balance of 32%. They also give publishers 51% of revenue share for AdSense for search.
Sometimes advertisers opt for CPM (Cost Per 1000 Impression) ads instead of CPC and set their price for 1000 ad impressions. Google pays you a certain percentage of the ad cost per 1000 impressions. So you also make money by impression.
Its one of the best ways to earn money on your website. To sign up for Google AdSense is easy. All you have to do is follow the guidelines below to apply and you will be accepted and get a chance to earn money on your website.
How it Works
As a publisher, you apply to let Google add these ads on your website and when approved, Google show the right ads on your website, videos, or even web-based games and you make money when your site visitors click on these ads plus money made from ad impression.
Types of ads you will see on your website can be text only; text and image/rich media; and image/rich media only. AdSense is based on Contextual targeting. AdSense crawlers scan your page, analyze your content, and serve up ads designed match your content. They do this using keyword analysis, word frequency, font size, and the link structure of the web.
Once your audience click on any ads on your site, you get 68% of what the advertiser paid for that ad click. The more clicks you get, the more money you make. You also make money from impressions from advertisers who opted for CPM.
First of all you need to make sure you get your website prepared so that you can be approved easily.
This tips below will help you learn how to make money with AdSense..
1. Come Up with a Topic That You Feel You Know a Lot About.
You can create a blog virtually around any topic you know a lot about. It could be a blog on finance, weight loss, cooking, fashion, etc. You could also create a blog on gossips, news and entertainment. Its important to choose a topic you know a lot about. A topic you can create content around for a very long time. The more pages or post you have on your website, the better the potential of that site earning more money.
2. Creating a Quality Website…
After you have chosen a topic, get yourself a domain name at any domain registrar like Namecheap. Domain cost just $10. Also host your website with any hosting company like Namecheap or Hostgator or any local hosts.
You can design your site with WordPress.org and host it yourself with any host. WordPress is one of the best platform used in designing a blog/website. Its also important to host your website yourself.
Another platform you can use is Blogger. With Blogger, they host your site for free but make sure you get your own custom domain and host it on your custom domain. Don’t host it on a blogspot domain. It does not make your look like a professional.
3. Add Relevant Content 20 to 30, minimum of 500 Word Articles
4. Promote Your Site to Relevant Audience
Now submit your website to the search engines and also direct traffic to your site via social media, forums, search engines, ad networks etc.. In order to generate any kind of revenue from AdSense you must have people clicking on your ads. And for this to happen, you need to have people on your site, reading your content.
The more traffic you get and the more useful the information on your sites are, the more audience you get to your site.
5. Apply for AdSense
Once you have everything you need, then its time to apply for AdSense. Make sure you have everything on your site ready before you sign up for AdSense.
Applying for Google AdSense and getting approved involve these crucial steps..
- Create a Quality Blog or Website.
- Add Google Analytics to Your Site and Submit a Sitemap to Google Webmaster Tools…
- Optimize Your Site’s Title Tags and Meta Description.
- Submit Your Site to Google, Other Search Engines and Directories..
- Get Traffic to Your Website from social media and other sites.
- Update Your Website Regularly
- Wait some 2-3 months
- Submit Your Application
6. Place Ad Codes on Your Website
Once you have been approved, add ad codes to your website any where you want it. There are best practices for maximizing your ad performance with AdSense so it’s also important to consider the user experience and the AdSense program policies when placing ads on your site.
Best places to add ad codes is in the sidebar, between posts, below the header, under the post title and in the post body. Google’s policies however allows you to place maximum of 3 ad units, 3 link units, and 2 search boxes on each page of your site.
So don’t add more than 3 ad units on a page because this might get your account banned. Its also important not to over-stuff your content with too much ad.
7. Drive More Traffic to Your Website
Now its time to drive more traffic to your website. The more traffic you get to your site, the better your chances of making more money. AdSense is a numbers game and you need lots of traffic to make money with it.
As stated above, you can get traffic to your site from social media sites like Facebook and Twitter, forums, other blogs, YouTube etc.
How Much Can You Make?
What you make with Google AdSense depends on many factors. The CPC, CTR, Amount of Traffic, Your site layout as well as User Experience etc….
First CTR (Click Through rate is the number of clicks you get per ad impression X 100) = Clicks / Ad Impressions X 100.
Suppose, you get 10 clicks out of 1000 ad impressions, your CTR would be 1% (10/1000X100)
Now lets assume your CTR is 1% while your CPC is $0.20, which means 1 in every 100 visitors click on your ad and the average cost of your share of the ad click is $0.20. To make $100 a day with that site, you need 50,000 Page Views/day or at an average of 500 Clicks a day.
Of course to get 50,000 Page Views you have to produce 500 quality informative articles or blog posts which attract at least 100 or more page views/article everyday. While it takes time to build such number of pages, you can always drive lots of traffic to the few pages you have to start with.
With 100 articles, you need at least 500 or more page views/article everyday. With 50 articles, you will need at least 1,000 or more page views/article everyday. This means traffic is what you need to increase the chances of making more money with AdSense.
Conclusion… AdSense is a not a get rich-quick-scheme and its important to know that you won’t start making $100 a day right off the bat. You have to first earn your first $1. As your sites get bigger and your traffic increases, money you make on your website will also increase.
Warning… Finally once you start making money on your site with AdSense, there are things that can get you banned. Don’t click on your ads or ask friends to click on your ads. Also don’t use words like “click here” under your ads etc.
Google’s system is built to notice such fraud and once you are caught, you will be banned and you will lose all that you have earned. Whatever you have earned before now will be returned to the advertisers.